About BasePoint Analytics
Management
  Debra Rothrock
Senior Vice President, Product Management and Marketing

Debra develops, manages, and markets all BasePoint products and services and has vast experience as a product management executive for analytic solutions. Her leadership helped BasePoint create FraudMark™ for Investment Banking. Prior to joining BasePoint, Debra was the Vice President of Product Management for Fair Isaac Corporation’s loan origination software products where she was responsible for developing and executing the business plan for the next generation of origination products. Debra also created the product roadmaps and prioritized development projects for 50 software engineers, strengthening product marketability. Under her leadership this business unit grew 8% a year following a period of no growth. Debra has deep domain expertise as a product management executive providing analytical solutions to the financial services industry. When with HNC Software/Fair Isaac Corporation, Debra demonstrated product expertise by introducing a complementary product line which doubled end user software sales and accelerated client go-live by 30%. She also extended a key loan origination software product to double byte language to penetrate Asia Pacific. Debra earned a Bachelor of Science degree in business administration from California State University, Chico.

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